Meet Edina's Hometown Heroes

Edina is made up of people who pride themselves with making the city a great place for living, learning, raising families and doing business.

Janine Krieter

Many describe hospitals in the same way: sterile, utilitarian and monochromatic white. Janine Krieter and her team at Flowers of Edina are working hard every day to dispel those preconceptions – at least for hospital patients and visitors in Edina and surrounding suburbs.  

For several years now, the popular Edina boutique has been “florist in residence” for Fairview Southdale Hospital. The relationship allows Krieter and her crew of florists to brighten up patients’ stays with custom-made bouquets and planters.

“You could get your family member a prefrabricated bouquet at Walmart or through an online service, and the thought would be there,” Krieter explained. “But using an independent boutique or [boutique-stocked gift shop] adds something special to the flower-receiving experience. … Think of it as a Godiva chocolate bar versus a more everyday Hershey’s product.”

This added value stems in large part from the variability Krieter ensures is in each delivery. “Seven types of flowers are represented in nearly all our arrangements.” This, of course, means a more impressive bouquet on the day of delivery. Moreover, because certain blooms have greater longevity than others, this variety allows the recipient to pluck out fading stalks and enjoy a second and even third floral arrangement.

Krieter is a member of both the Edina Chamber of Commerce and Edina Morningside Rotary Club, and her commitment to variety is matched only in her dedication to supporting the community through her business. “We buy local. I have direct and personal relationships with farmers and gardeners who deliver produce every week.”

Krieter’s support for the community can also be seen in Flowers of Edina’s support of local organizations. That includes gift cards, centerpieces, and other in-kind donations to Edina High School, the Edina Community Foundation and Connecting With Kids.

Krieter’s extra efforts have not gone unnoticed or unappreciated. Flowers of Edina has won multiple awards from both Edina Magazine and the Edina Sun Current.

More meaningful still are the accolades, repeat business and referrals of satisfied customers. Fairview Health Services is an excellent case in point. Thrilled with Flowers of Edina’s professional and consistent work at Southdale, Fairview recently expanded the relationship to Fairview Ridges in Burnsville and Fairview Riverside in Minneapolis. Says Krieter: “This is great… It all plays into our company motto: ‘Making the World a More Beautiful Place One Flower at a Time.’”

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© 2015 City Of Edina, Minnesota